Careers at Children's Cancer Institute
Digital Marketing Executive

Location:
Randwick - Sydney, Australia  
Employment Type:
Full-Time Permanent  
Department:
Digital Marketing (BPD2)
Salary:
$70k + Super + Salary Packaging Benefits
Supporting Documentation:

What’s in it for you?

  • $70k + Super (total package up to $86k if accessing full NFP salary packaging benefits)
  • Work with purpose – help us find a cure for childhood cancer
  • Access to our ‘FlexBEST’ program – true flexibility from day 1 - options include hybrid working, school-friendly hours, and 9-day working fortnight
  • Focus on employee wellbeing, including a leading EAP program, and up to 5 gifted wellbeing days off (paid) per year
  • Investment in leadership development and career advancement opportunities
  • 13 weeks paid parental leave on top of any government funded paid parental leave
  • Convenient Randwick location, across the road from UNSW Light Rail stop
  • THRIVE – Wellbeing initiatives to support “life balance”
  • REDI – Respect, Equity, Diversity, and Inclusion initiatives
  • Social Committee – Fun, engaging events to foster connection
  • Personal Best – Structured Individual and Team goal setting to achieve Personal & Career development

 

The Children’s Cancer Institute is the only independent medical research institute in Australia dedicated to research into the causes, prevention, better treatments and ultimately a cure for childhood cancer.  More than 40 years on, our vision remains unchanged – to save the lives of all children with cancer and improve their long-term health, through research. 

The Digital Marketing Executive role is responsible for developing and implementing data-driven, innovative digital marketing projects for the Institute designed to increase brand awareness, connection, engagement, lead generation and the acquisition and retention of gold supporters.

Working within the Brand, Product and Digital team, and reporting directly to the Digital Marketing Manager the Digital Marketing Executive is the key person in charge of delivering a variety of digital projects.

You work collegially with the 4 Teams (Brand, Product and Digital Team, Marketing Campaign Team, Customers & Supporters Team, Data & Analytics Team) as well as other internal codesign stakeholders.

You will have a passion for all things marketing and technology, be well-versed in the concepts surrounding digital marketing and how digital can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our digital marketing efforts.

 

Responsibilities will include, but are not limited to:

  • Support the development and implementation of an agreed ’Journey of One’ digital strategy to achieve short term and long-term income and sustainability KPIs, including gross income, net income, acquisition, retention, and growth targets
  • Assisting the Digital Marketing Manager in the formulation of digital strategies and roadmap to build brand awareness, deliver lead, acquisition, donation, and retention targets
  • Ensuring performance and quality control of CCI’s owned digital assets with constant analysis, testing, and optimisation to drive acquisition and cultivation of donors via best practice supporter journeys
  • Assist in developing and maintaining the Institute domain names strategy to protect and optimise the Institute online presence
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social, Email, Mobile, Display, Programmatic) in conjunction with the marketing team
  • Support the marketing campaign team to deliver and optimise digital advertising campaigns (SEM, Display, Social, Programmatic) across the whole marketing content funnel from awareness to conversion, through to existing customer engagement
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms to track and measure digital activity performance for ongoing optimization
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the team
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end supporter journey to drive engagements and conversions
  • Manage marketing tech-stack including but not limited to: Google Analytics, Google Tag Manager, Pixel(s), Funraisin (CMS and donation platform), Data Studio, Hotjar and more
  • Working with 3rd party contributors and partners, and internal stakeholders, to ensure the strategic and business objectives are delivered to consistently high standards
  • You’ll train the team on the digital tools (including websites and donations platforms) and process as requested to ensure a coordinated and efficient approach to digital activities
  • Work with the appointed digital agencies to manage Google analytics and paid search strategy including Google Ads grants, Display, Social, Programmatic and SEO with the appointed digital agency

 

Qualifications, experience, and skills required:

Essential:

  • 2+years of Digital Marketing experience ideally through a digital agency
  • Marketing related degree, qualification or similar
  • First-hand experience developing digital marketing projects across websites, email, SEM, social media, display and programmatic
  • Knowledge of using content management systems, social media platforms for commercial purposes
  • Working knowledge of web analytics tools such as Google Analytics
  • Understanding of SEO fundamentals
  • Strong time-management and multi-tasking skills
  • Demonstrated project management experience from conception through to implementation
  • High level of initiative and the ability to take ownership of projects from conception to completion

Desirable:

  • Knowledge and experience in using Google Ad grants, Google Tag Manager, Data Studio, Hotjar and Meta Business Suite and Meta Manager
  • Technical grasp to deliver digital projects and initiatives in conjunction with digital agencies or TSG team
  • Proven experience in the charitable sector is highly desirable but not essential
  • Experience with Peer-to-Peer fundraising platforms

 

Join a group of dedicated people in a performance-driven environment to achieve success and discover what it's like to look forward to coming to work every day and make a real difference.

A detailed job description and additional information about Children's Cancer Institute can be found on our website at: https://www.ccia.org.au/careers-study . We embrace diversity and encourage applications from people from diverse backgrounds and cultures.

To apply, please click the 'APPLY' link and forward both your resume AND cover letter (mandatory) clearly addressing the qualifications, experience and skills required.

Note: Applications will be reviewed prior to the closing date; which is dependent on the status of the recruitment process. Only successfully shortlisted candidates will be contacted.